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Nourishing the Planet recommends three ways that agriculture is helping to address gaps in the current food supply chain:
Coordinating farmers. In Uganda, the organization Technoserve works with farmers to improve market conditions for sales of bananas. Technoserve helps individuals form business groups that receive technical advice and enter into sales collectively. Coordinating business has decreased transaction costs and helped farmers market their crops and compete with larger producers more effectively. Over 20,000 farmers now participate in the project. Farmers in the United States are also banding together to increase sales efficiency and fair prices. The Chesapeake Bay regionsís FRESHFARM Markets act as an organizational umbrella under which area farmers can coordinate, market, and sell their products.
Increasing market transparency. In Nairobi, Kenya, the DrumNet project uses simple communication technology to provide farmers with real-time market information. Having access to market prices and sale-coordination opportunities allows farmers to receive fair prices for their crops. And the transparency increases overall sales transactions, meaning that less food goes to waste.
Using low-cost technology to boost efficiency. According to the UN, over 5 billion people on the planet now have a mobile phone subscription. As the cost of the technology drops, using the devices beyond personal communication makes sense. In Niger, farmers use mobile phones to access market information, an application that has reduced the fluctuation in regional grain prices by 20 percent and has helped ensure fair prices for producers and consumers. Similarly, the Grameen Foundation and Google have collaborated to develop Google Trader, an online bulletin board on which farmers and merchants can contact one another. The bulletin also includes applications such as "Farmerís Friend" a tool that offers farmers information on weather, pests, and livestock management.